The big story that has got the snack food industry paying attention is the news that not only does Salsa now outsell ketchup but Tortillas outsell burger and hot dog buns.
With the demographics indicating that the US population now includes peoples of Hispanic origin, it is hardly surprising that what were once ethnic foods have become main-stream. It is suggested that American consumption of foods such as tacos, dressings, hot sauces etc., are so ubiquitous that they are considered American foods, just as pizza and spaghetti have long been a mainstay of US diets. It is believed that people relate tacos, tortilla chips and burritos with fast food rather than with Hispanic culture.
According to consumer research firm Packaged Foods, Hispanic foods and beverages were an $8 billion in the US last year. As this is a combined total and the US Potato Chips industry is worth a bit more than that annually, some ofthe stories you may read elsewhere are laced with a certain level