For more than two decades, TERRA® snacks have provided consumers with delicious vegetable chips made from a diverse set of root vegetables – including taro, kabocha squash, parsnip and beets – in a variety of vibrant colors and sophisticated blends. The new packaging gives consumers a more distinctive view of the vegetable experience that awaits them inside.
"The root vegetables that go into TERRA® set it apart from ordinary chips," said Sam Garfinkel, Sr. Brand Manager of TERRA Chips. "Our packaging refresh puts these vegetables center stage on every bag to remind consumers of the unique taste experience."
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