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Company spokesman Kevin Butterworth said of the deal, "Presence at the O2 Arena will give Seabrook Crisps fantastic visibility with its target audience and the wider public. The venue attracts the world’s biggest musical acts, giving us a highly sought after platform to promote the brand.
“The sponsorship will enable Seabrook Crisps to reach millions of consumers to help drive demand and, with two thirds of the venue’s visitors hailing from London and the southern counties, it will also support a major aim to boost brand awareness in the south.”
After its relaunch at the beginning of 2013, Seabrook have extended their marketing activities, and the O2 deal is another step in that direction.
The Yorkshire based company will holding a number of sampling and marketing activities throughout the year long deal.
The Week, dated November 20th, 2013, included an article entitled, 11 Things you didn't know about Chip engineering"
So, we thought it was about computers. But no, it was about the Wonderful World of Chips & Crisps.
This was one of the entries...
"It's weird to think that nachos even needed to be invented. Chips, cheese, jalapeños — there was a time when people had no idea that such ingredients could be combined, let alone form the core of the single greatest culinary endeavor since the doughnut. In 1943, the head waiter at a border town restaurant in Mexico found himself having to improvise a dish for a group of Army wives who showed up after closing. Using the few remaining ingredients in the kitchen, Ignacio "Nacho" Anaya served up "Nacho's special."
You can read the rest of the article HERE
“We were overwhelmed with the response to the launch and sell-out of our Roast Turkey and Secret Stuffing crisps in 2012,” said Tom Keogh, owner of Dublin based Keogh’s Farm.
“Having worked for many months perfecting the taste, we believe our family’s secret stuffing recipe, which has been handed down for generations, adds the perfect mix of herbs and spices to the traditional roast turkey flavour.
“We are delighted to be in a position to meet the demand from our customers and bring this limited edition festive flavour back for Christmas 2013.”
The UK Potato Crisps market report consists of information regarding retail sales of bagged snack products produced directly from potatoes and does not include reconstituted potato snacks.
The market sales are valued according to the retail selling price and includes UK taxes, where applicable. Currency conversions used in the creation of this report have been calculated using 2012 annual average exchange rates.
Highlights of the Fast Market research include:
The UK Potato Crisps market had total revenues of $1,694.4m in 2012, representing a compound annual growth rate of 2.5% between 2008 and 2012.
Market consumption volumes increased with a compound annual growth rate of 1% between 2008 and 2012, to reach a total of 182 million kilograms in 2012.
The performance of the market is forecast to follow a similar pattern with an anticipated compound annual growth rate of 2.4% for the five-year period 2012 - 2017, which is expected to drive the market to a value of $1,907.8m by the end of 2017.
More details on the report HERE
Chips & Crisps News
A Round-Up of what's going on in the Wonderful World of Chips & Crisps.