"Hello Mackie’s Crisps fans"
We're looking to get your thoughts on some potential Summer themed crisp flavours... and to thank you for your help we've got a smashing prize up for grabs in our current competition!
Help us choose Summer
We're looking to bring out some exciting new Summer themed crisp flavours for you lovely lot in the future, and would be delighted to get your thoughts on our ideas so far.
If you'd like to help us out please take the survey HERE
Kettle have undergone a bit of an overhaul, with the introduction of a new look across the entire range. In addition to this they have announced the launch of a ‘Big Bag’ selection in their top selling seasonings.
Whilst the new packaging retains the distinctive colours that help consumers quickly find their favourite flavour, 'Kettle' has been made more prominent, moving to a central position on the front of pack which really enhances visibility on shelf.
The new designs provide added vibrancy and impact and are the first phase of a relaunch which introduces a more contemporary feel for the brand.
The flavour descriptors are more informal yet bolder, incorporating hints of the ingredients in the typeface, for example the ‘i’ in Balsamic is in the shape of a vinegar bottle and the ‘B’ in Bacon includes a rasher of bacon! In addition, the updated back of pack now shows the key product messages in a new infographic format which brings to life the brand’s reasons to believe in a more visual way.
Regarding the Big Bag launch, Andrew Slamin, Kettle Foods Marketing Director comments “The new packaging and launch of the big bag range will continue to drive growth of the Kettle brand ahead of the category and represents a fabulous opportunity for retailers to capitalise on the continuing consumer trend towards more premium snacking options, particularly in sharing formats.
The Big Bag format offers premium quality at a lower price per kilo which will be especially attractive to consumers at a time when many other brands are having to increase prices or reduce pack sizes.”
This delightful read follows Better Made's journey from a two-man kitchen operation to the Michigan staple that it is today.
Rich with never-before-seen photos from the founding families themselves, the book is sure to provide a charming new view on Detroit's favorite chip maker.
A must for any Better Made Chips fan.
Made with huge potatoes, SLABS are a proper crisp.
Four times thicker than the average crisp and with a lower fat content, SLABS are cooked with olive oil then flavoured with vegetarian and vegan friendly natural seasonings. The Sea Salt flavour is also gluten free.
The gigantic craft potato crisps are available in two pack sizes; a new 40g single serve as well as the original 80g SLABS sharing bags. Try all 4 flavours:
Sprinkled with Sea Salt
Salt and Malt Vinegar
Cheddar Cheese and Onion
Sweet Red Chili
Not sure which one to go for? The Cheddar Cheese and Onion is a prize-winning flavour from the Guild of Fine Foods! Supporting independent outlets, you can find SLABS Crisps at local farm shops, delis and premium retailers with an eye for good food.
SLABS crisps owner Beege Bourne-Robinson says; “Our SLABS crisps are truly unique. We wanted to create something special for crisp lovers, a new artisan, craft crisp with real bite and taste like no other. You’ll notice our packs include a window and that’s because we’re proud of our big, bad crisps. We also like to show off that SLABS don’t break like the average crisp so you won’t find the same smashed crumbs at the bottom of the pack.”
Try a pack, you won’t go back!
Click The range which already boasts Sweet, Lightly Sea Salted and Sweet & Salted variants is now set to include an indulgent fully coated toffee popcorn. Already renowned for their premium Scottish potato crisps, Mackie’s diversified into the popcorn market in January last year and have been reaping the rewards since.
Mackie’s launched this exciting new flavour, which comes in a 200g sharing pack, at the Royal Highland Show last week. This allowed revellers and Mackie’s fans a first chance to pick up the latest extension to the Mackie’s popcorn family. Feedback was extremely positive and they sold out of the new product before the show ended on Sunday afternoon.
The new line will be launching exclusively with Sainsbury’s, going in to all of their supermarket stores in Scotland from today.
James Taylor, Commercial Director for Mackie’s at Taypack, commented on the new listing saying: “We are delighted to be launching our new toffee popcorn into Sainsbury’s stores, the popcorn market continues to enhance its popularity within the snacking sector and has grown in Scotland at 14.1% in the past year, we’re sure this toffee flavour will be a big hit with our fans.”
Geraldine Bruce, Scottish Regional Buyer for Sainsbury’s Supermarkets Ltd added: ‘We’re pleased to be first to market in supporting exciting new products across the Mackie’s range, delivering distinctiveness is key to our consumers and this new premium popcorn offer does exactly that.”
Chips & Crisps News
A Round-Up of what's going on in the Wonderful World of Chips & Crisps.