In February 2015, KETTLE® Chips will launch the ‘Ultimate Treat’ competition across their top five seasonings of Lightly Salted, Mature Cheddar & Red Onion, Sea Salt & Balsamic Vinegar, Sea Salt & Crushed Black Peppercorns and Sweet Chilli & Sour Cream, and the top four price marked 40g packs.
This spring, KETTLE® Chips will be rewarding even more consumers when they are treating themselves to a 40g bag at lunchtime, or when snacking on the go. There are hundreds of instant win prizes on offer, from trips to Paris, hot air balloon rides and deluxe theatre breaks, to gourmet Michelin lunches and luxury food hampers. In addition, the winner of the top prize will be able to choose their ‘Ultimate Treat’ holiday from 3 options: an American road trip, a Caribbean cruise or a luxury holiday in Mauritius. To enter the ‘Ultimate Treat’ competition, consumers simply need to go online and enter a unique code, printed on each promotional pack.
Regularly purchased as a treat, KETTLE® Chips is aiming to repeat the success of last year’s handy pack competition when the brand partnered with Hand Picked Hotels. KETTLE® Chips is the UK’s number one hand-cooked crisp and a key brand in the premium snacking category, with 40g delivering strong growth of 8.1% year on year, ahead of the total single serve category which is growing at 5.8%. KETTLE® Chips 40g is also a top 10 Single Serve brand in Convenience making it a ‘must stock’ brand.
Jim Couchman, Kettle Foods Head of Impulse states ‘We encourage retailers to stock up on the KETTLE® Chips promotional packs to drive sales of their single serve premium crisps. Already purchased as an on the go treat, we are confident that the promotion will be highly popular with consumers and so further increase sales.’
The promotion will be supported by a trade press advertising campaign, as well as a range of POS from dump bins for retailers, to branded bus stops and pallet wraps within Cash & Carry depots. To amplify the on pack even further a programme of social media and PR activity is planned for the spring.