It is primarily aimed at consumers during the holiday diet season, print advertising is appearing in London titles, women’s weeklies & monthly magazines, and on poster sites at London stations.
Digital display advertising is also targeting consumers throughout the day, when they are browsing the web and starting to feel a little peckish, on a host of sites including dailymail.co.uk, bbcgoodfood.com and mumsnet.com.
The ads highlight the brand’s key attributes of great flavour combined with under 100 calories. In addition, half a million samples are being distributed to, health conscious individuals targeting those looking for something lighter when snacking but who don’t want to compromise at all on taste.
KETTLE® Bites are baked wholegrain and lentil snacks, which offer all the taste and quality that people expect from KETTLE® but with less than 100 calories per bag and 50% less fat than standard crisps.