Burts did have plain flavour colour coded bags just like market leaders, Kettle Brand. The update is among the best Crisp bags designs we have seen. Each flavour has a different coloured apron and each cook, standing with hands on hips, has a matching shirt. The brand name is nicely sized, and although we would prefer the all important flavour was given more prominence, this design is as good as any.
Although hand cooked in small batches, these Crisps had a regular Crisp crunch. They were a little thicker than many, but this did not compromise the smash of the Crisps once the eating process began.
These Crisps were small and haphazardly formed. The cooking process, which we will assume is hand Cooking (it doesn't actually say on the bag), allows for a wide array of shapes and curls. There was the odd bit of potato skin to be seen on edges, but these were mostly, clean, fresh and healthy looking Crisps of a pale yellow colour. There was a fair amount of green seasoning spots around.
A Nose Plunge Test revealed a mild cheesy aroma. The flavour was interesting, but it wasn't quite as described on the packaging. We are not sure what Vintage Cheddar means, but it wasn't strong like mature Cheddar, but it was very tasty. There was also a peppery addition to the flavour. Spring Onion may claim to be present, but the spicy flavour would suggest a slightly different, if equally tasty alternative may have actually been masquerading as Spring Onion.