Burts did have plain flavour colour coded bags just like market leaders, Kettle Brand. The update is among the best Crisp bags designs we have seen. Each flavour has a different coloured apron and each cook, standing with hands on hips, has a matching shirt. The brand name is nicely sized, and although we would prefer the all important flavour was given more prominence, this design is as good as any.
These Handcooked Crisps had the optimum crunch. The hardened oil compacted the potato slice into a brittle crunch machine. The first bite to the last bite saw a sustained brittle, snap crackle.
Crusty like an old sea dog, these Crisps were thick and mostly irregularly shaped. There were transparent oily patches, with light yellow to darker yellow areas, with orange seasoning and powdery flecks.
A Nose Plunge Test revealed a very mild sweet and spicy aroma. It did not exactly conjure up imagery of far eastern exotica, but it was pleasant. There was the odd Crisp that failed to deliver any flavour, but most were a mild, if quite subtle, sweet and tangy spice flavour. They did not taste of supermarket shelf Sweet Chilli sauce, but there was a slight, ginger and mixed space taste.