Burts did have plain flavour colour coded bags just like market leaders, Kettle Brand. The update is among the best Crisp bags designs we have seen. Each flavour has a different coloured apron and each cook, standing with hands on hips, has a matching shirt. The brand name is nicely sized, and although we would prefer the all important flavour was given more prominence, this design is as good as any.
These were particularly crispy and crunchy to the bite. The additional thickness of the Crisps ensured this was the case, and it was backed up by their Hand Cooked nature. The early bites were brittle and rough and by the end the crunch was sustained as it softened.
These Relatively thick Crisps were mostly medium sized. They looked rather oily. There were lots of irregular shapes, with bends, curls and deformities, which aided the character greatly. There were some oil boils and a gentle coating of powdery seasoning.
A Nose Plunge Test featured a warm and inviting, not too sharp, Vinegar aroma. We are sticklers for flavour descriptions at Chips & Crisps, and most, yes most, Salt & Vinegar Crisps over-balance what is a suggested pairing with the Vinegar partner of the duo. These did not do this. That is not to say there was a fair and even balance of Salt, it was just that the potato and its natural saltiness added warmth to a somewhat mild Vinegar flavouring.