Burts did have plain flavour colour coded bags just like market leaders, Kettle Brand. The update is among the best Crisp bags designs we have seen. Each flavour has a different coloured apron and each cook, standing with hands on hips, has a matching shirt. The brand name is nicely sized, and although we would prefer the all important flavour was given more prominence, this design is as good as any.
These Crisps looked heavily infused with oil. This translated directly to the crunch, which was consistent from the first bite to the last.
These were very crispy looking Crisps. There was a hardened oil look and feel to the Crisps with a significantly bumpy oil boil texture. There was a slightly green tinge with some flecks of seasoning here and there.
A Nose Plunge Test revealed a creamy nutty aroma that certainly hinted towards Pesto. The flavour was surprising, in that it tasted of creamy basil laced Pesto. Nothing more and nothing less. The Crisps tasted exactly of what was described on the bag. It was also consistently mild as a flavour that it did not overwhelm the creamy potato.