Burts did have plain flavour colour coded bags just like market leaders, Kettle Brand. The update is among the best Crisp bags designs we have seen. Each flavour has a different coloured apron and each cook, standing with hands on hips, has a matching shirt. The brand name is nicely sized, and although we would prefer the all important flavour was given more prominence, this design is as good as any.
More thickly cut, these Ridged Crisps had a firm and crisp crunch which was provided by the hardened oil. On less oil soaked Crisps, the thickness will often soften the crunch. If anything, these were more crunchy because of their cut and cooking style.
These Crisps were thickly sliced marcel cut, with medium width ridges. Rippled Crisps often break up and these were no different. There were a fair few broken Crisps in the bag. The colour was a darkish orange with seasoning dots here and there. They felt greasy to the touch and left a certain amount of finger residue behind.
A Nose Plunge Test revealed a peppery aroma, but it was not immediately identifiable as Jalapeno. The Red Pepper, which would presumably be of the Bell Pepper variety, was overwhelmed by an earnest Jalapeno flavour. There was a spicy kick to the Crisps, but it was not as fiery as many Jalapeno Pepper Crisps. These would therefore appeal to a wider audience.