Bag 1: How can a design that has no visible design look so good? Brown Bag Crisps have the answer. Many have tried a similarly, minimalist approach, but few get it right. The brand name and the bag itself oozes freshness appeal. They even manage flavour colour coding. The writing is clear and stands out. A real shelf popper - you could not possibly miss these among their brightly coloured peers. Bag 2: We would not ordinarily include reviews of an old bag design alongside a new one, but in this case the reason for the inclusion is for comparison purposes. While we still like the latest design, it seems to be trying a little harder to achieve something the former design achieved easily. If you might find the first design in an architect's hang out on an artisan street in a trendy suburb, the 2013 design seems a little lost in the world of country fayres. It scores just as well on visibility, and it is effectively designed upon the same principles, but it seems to have replaced the cutting edge character for something that will become dated quite quickly.
A first bite saw a sharp and crisp snap, the following munches saw a gradual degradation into an almost perfect last stage mush. There was nothing weak or feeble about these. It was like eating food rather than a thin, regular Crisp.
There were curled and bendy Crisps in the bag, but there were perhaps not as many irregularly shaped Crisps as we may have expected. The general texture featured oil boils and a light pinkish orange seasoning, but delving further into the look and feel of the Crisps, we found the seasoning to be sporadic, the oil boils to be mostly whole and not crushed, and the Crisps were relatively thickly cut.
A Nose Plunge Test revealed a smell of Smoky Bacon Crisps. Not Smoked Bacon, but the aroma most familiar with this variety of Crisps. The overwhelming value of the flavour would probably be sweetness. There was the familiar Smoky Bacon flavouring that we would expect, which is like a somewhat exaggerated example of what Smoked Bacon actually tastes like, but the almost over-powering aspect of the flavour was sweet and syrupy.