Bag 1: How can a design that has no visible design look so good? Brown Bag Crisps have the answer. Many have tried a similarly, minimalist approach, but few get it right. The brand name and the bag itself oozes freshness appeal. They even manage flavour colour coding. The writing is clear and stands out. A real shelf popper - you could not possibly miss these among their brightly coloured peers. Bag 2: We would not ordinarily include reviews of an old bag design alongside a new one, but in this case the reason for the inclusion is for comparison purposes. While we still like the latest design, it seems to be trying a little harder to achieve something the former design achieved easily. If you might find the first design in an architect's hang out on an artisan street in a trendy suburb, the 2013 design seems a little lost in the world of country fayres. It scores just as well on visibility, and it is effectively designed upon the same principles, but it seems to have replaced the cutting edge character for something that will become dated quite quickly.
As with most Crisps that appear well stiffened by oil, these Crisps enjoyed a superior crunch to many of its peers. The first bite was quite hard, this turned to brittle, and finally to cracking crunch munchiness.
There were a good quantity of highly oil boiled, bendy and wriggly shaped Crisps in the bag. There was an oil infused yellow that was hit hard with some reddish seasoning about the colouring.
A Nose Plunge Test revealed a whiff of Chilli, which was encouraging. The flavour was just as rewarding, the Oak Smoked bit is a little mystifying but the syrupy sweetness did have a fairly original taste to it, and the Chilli kick was evident both during and after, which is always preferable with this, and similar flavours. The combination of the sweetness and the heat was balanced very well.