This includes everything a Potato Chips bag needs to advertise itself in the current market. It has a bold colored bag to differentiate it from other Chips manufacturers. The company logo is the right size to make itself clear without dominating, the Chips in the bowl and ingredients displayed in the photo are inviting. It also has the positives at the top; All Natural, Gluten Free etc.
Although a few were crunchier than others, most of the Chips had a firm and reliable snap when chomped into.
Curly, bubbly surfaced, with some transparent areas where the oil had seeped through the Potato Chip. There were some small Chips but hardly any broken ones. The surface featured some small green flecks for color and skin was visible on a few edges. The Chips were mostly a yellow color, some had a bit of browning.
On opening the bag a thick potato aroma emerged - there was nothing spicy or peppery. On biting into the Chips it was a little similar. If you could buy a Mild Cheddar Cheese with Jalapeno added, it would possibly taste like these Chips. It was Cheese with the merest hint of pepper. Anything with the word Jalapeno emblazoned on the bag should be spicier and hotter than these. It was a pleasant taste though.