Address: 10148 Gratiot Ave Detroit, Michigan 48213
Phone: 800 332 2394
Better Made Snack Food Company
Cross Moceri and Peter Cipriano launched their potato chips manufacturing company in 1930 and called it Cross and Peters. As the aim was to make a better potato chip, the brand name Better Made Potato Chips was adopted.
Better Made became not only a brand name but a way of doing business. Even in the early days of the company, only the best potato chips ingredients and methods were used. At first, production was simple. Burlap bagged select potatoes were cooked in the best oil available, weighed, and hand packed into crude grease free bags. Distribution was chiefly through the company's own store outlets which later grew into small delivery routes.
Today, Better Made uses 60 million pounds of chip potatoes every year and the entire process is a little more complex than the original kettle cooked chips processes.
Hydraulic lifts transfer the potatoes from trucks. The potatoes are then transported by conveyors to storage bins. The potatoes are then automatically conveyed to the fryers where they are washed, peeled, sliced, and inspected. Next, the potato slices are conveyed to high temperature controlled cookers where only 100% cottonseed oil is used. The cooked chips are then lightly salted and automatically advanced by an overhead vibrating conveyor system to automatic packaging machines that weigh, form, fill, and seal the finished potato chip bags.
Better Made Potato Chips uses all natural resources and are untouched by human hands from the time the potatoes leave the farm until you bring the crunchy chips to your mouth.
When you add Better Made's line of best selling seasoned potato chips such as Bar-B-Q, Red Hot, Sour Cream and Onion, Salt and Vinegar, and Sweet Bar-B-Q, plus healthy chips and healthy alternatives to chips, gourmet chips and snack foods, you have the best snacks for any occasion.
Better Made's 80 years of progress have all been made in Detroit using Michigan potatoes for eight months of the year and drawing from Mother Nature's harvest schedule in Florida, Missouri, Indiana, North Dakota, Minnesota, or wherever the best potatoes are available for the remainder of the year.
Better Made Sour Cream & Onion Wavy
Unfortunately, these were a bit unmemorable. The flavours were there: Hints of sour cream and especially onion, were noticeable, but the taste was inconsistent throughout the bag, and it was very mild, if not bordering creamy potato.
Better Made Salvatore's Sicilian Style
Parmesan & Garlic (W)
They could have been called pizza flavour because that is what I got from them, from the aroma when I opened the bag. The balance between the parmesan and the garlic was very balanced. A very enjoyable potato chip that lived up to its billing. There is nothing worse than reading a flavour combo only to find one of them missing.
Better Made Rainbow Old Fashioned Dark
Not too salty and a warm potato taste. They were a bit sweet and that the smell when I opened the bag. The ‘Rainbow’ aspect of the chips no doubt relates to the inconsistent flavour of each chip – Just kidding. That is why it was nice to chunk down handfuls at a time. If this is what chips used to taste like, then it was a rewarding experience to try a traditional flavoured chip. There are others, but these were still a fairly unique taste in a world of mass-produced chips.
Better Made Original Potato Chips
In most cases, you would like to see plain chips have some salty seasoning added, just so they do not taste exclusively of oily potato. These were no different. They tasted a little too greasy for my liking, despite a warm potato taste.
Better Made Barbecue Potato Chips
They say the nicest things are bad for you and these are no exception. The saturated fat content is higher than many chips manufacturers aim for, but for every crime is a punishment and the crime here is eating more than one bag, which you may not be able to stop yourself from. They are a standard-bearer for barbecue chips. You cannot go far wrong from using Better Made's barbecue flavour as the comparison to all others. If you find better tasting they will be amazing. Although there was little heat, the taste is so warm and welcoming, you will yearn for not just a sunny day's barbecue, but that other bag.
Better Made No Salt Added Chips (W)
These tasted much the same as the Original flavour. A warm potato taste, but little else, except the oil, which made them even more inviting. Have a napkin handy to wipe your fingers. The experience was a little innocuous overall.
Better Made Red Hot Barbeque
A sweet barbecue smell was emitted when the bag was first opened, and on tasting the first chip it was a similar experience. A little sticky, a little sweet, but not at all hot. The surprise was that as the bag was consumed the spice began to get a little hotter. On leaving the bag for a while the spicy aftertaste remained. And another nice sweet and spicy kick when the bag was returned to. A good barbecue chip.
Better Made Salt & Vinegar Potato Chips
Salt and vinegar is a difficult variety to master. The natural sodium of the potato, combined with salt seasoning, needs to maintain a balance with the vinegar. This was a good attempt, but the vinegar was a little stronger than it could have been. That isn't a criticism, just an observation - If you're buying salt and vinegar chips it is likely to be for a consistent vinegar kick, which these chips featured.
Better Made Wavy Potato Chips (W)
Particularly oily, and as with many original, or plain chips, a bit reliant on the potato taste and flavour to add purpose. If you have an exciting sandwich to accompany them, you may not remember eating them afterward - A bland sandwich, and you might wish you had picked a flavoured chip.
Better Made Sweet Heat BBQ Potato Chips
The success of Better Made's outstanding barbecue variety understandably prompted them into creating an alternative to warm palates. A spicy aroma on bag opening was followed by a sweet and sticky barbecue taste. A very good option to their best-selling offering.
Better Made Tortilla Chips
Better Made Puffed Snacks
Better Made Pretzels