Better Made's latest packaging for the Red Hot Barbeque flavor Chips includes a bold color identity required to stand out on shelves. It also includes the traditional company logo, maintains its checked pattern and the exclamation marks say it all - the contents are Hot. The bag is a good sales pitch for the Chips, but it is relatively unimaginative and already old fashioned.
It is hard to fault the content of the bag we opened. The Chips were not thin, of a good size, mainly unbroken and crisp to the crunch. No solidity, but a nice even, and sometimes loud, crunch.
Some of the Chips had potato skin on which we always feel adds a freshly cooked image to a Potato Chip. There was a healthy reddish orange residue left behind, without too much grease; the cotton-seed oil presumably protecting the bag from over oiliness. Although we did learn that it was a little high in saturated fat.
A sweet barbeque smell was emitted when the bag was first opened, and on tasting the first Chip it was a similar experience. A little sticky, a little sweet, but not at all hot. The surprise was that as the bag was consumed, the spice began to get a little hotter. On leaving the bag for a while the spicy aftertaste remained. And another nice sweet spicy kick when the bag was returned to. A good barbeque Chip.