Barcel

Grupo Bimbo is the largest bakery company in the world. It sells its products in 19 countries, throughout the Americas, Asia and Europe, has close to 10,000 products and more than 103 brands.
The company has certainly come a long way since 1943, when he Bimbo name first appeared.
The story started with Lorenzo Servitje’s father, who opened a bakery in 1928 in partnership with Messrs Bonet and Tinoco under the name El Molino. Don Lorenzo took charge of the Pastelería El Molino from 1937 until 1945. And in 1945, Don Lorenzo Servitje together with Jaime Jorba, Jaime Sendra, Alfonso Velasco and José T. Mata founded Panificación Bimbo, which was dedicated to making cellophane wrapped large and small white loaves of bread, rye bread and toasted bread.
During the 1950s, company growth saw Panificación Bimbo add new lines and mascots. It extended its vehicle and distribution network, it earmarked a percentage of profits to open and maintain a school, and by 1955, the company had 700 employees and 140 vehicles.
This continued throughout the 1960s, and after the opening of the Bimbo del Norte plant in the city of Monterrey, Nuevo León, in 1963, the first administrative restructuring of the company took place and offices were opened on Ejército Nacional Avenue in Mexico City. A year later, Bimbo acquired the rights for the Sunbeam brand in Mexico from Quality Bakers of America.
By 1972, Bimbo was the largest bakery in Latin America and one of the ten largest in the world, and acquisitions, mergers and growth continued apace.
Grupo Bimbo SA de CV
Address: Prolongacion Paseo de la Reforma No.1000, Delegacion Alvaro Obregon, Colonia Pena Blanca, Santa Fe 01210, Mexico
Phone: 01800-910-20-30
Fax: 506-375-2448
Email: atencionenlinea@grupobimbo.com
Website: www.barcel.com.mx

By 1979, and the appointment of Don Roberto Servitje as Director General of Grupo Bimbo, the company comprised three enterprises, 12 manufacturing plants and had 15,000 employees. A year later, the company ventured onto the stock market.
The last thirty years has seen exponential growth, and by 2013, Grupo Bimbo was the largest bakery company in the world.

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