It’s all a bit messy really. The word ‘Chip's’ is the dominant feature (we won't even get into the use of the apostrophe). Yet there is a small Barcel logo in the corner. This is odd – a logo incorporating the word Chips is an industry standard and surely a more acceptable brand building image. The photograph in the background is fantastic - It features Chips and the main ingredient, plus a flavor color coded potato sack. Unfortunately, while this would look good as a standalone photo (especially the burning Chilis and Limes in their respective flavors), it doesn’t really work as Potato Chips packaging. The flavor is in a hand-written style in white and looks a little lost, which is a shame. Overall, it all just tries a little bit too hard and in the end the redeeming feature; the word ‘Chips’ to say what the packaging has inside, is the major design fault!
These were relatively thickly cut Chips that featured a sustained, start to finish meaty crunch. Even a tiny bag crumb crunched well. In many respects, as good as Chip crunch gets.
Most of the contents of our test bag were well shaped, roundish Chips, with oil boils sporadically located on each and medium orange powdery seasoning soaked in. There was the odd dark orange Chip.
A Nose Plunge Test revealed a rather pungent Jalapeno aroma, which augured well. We were a little put off by the high saturated fat content, but ours is not to judge health properties – it’s all about the taste and flavor at Chips & Crisps. The eating process seemed to fall down on the Jalapeno flavouring. The Chips did not seem to taste of much. But the after-burn and after-taste was all Jalapeno. This was a fairly original experience for us.