It’s all a bit messy really. The word ‘Chip's’ is the dominant feature (we won't even get into the use of the apostrophe). Yet there is a small Barcel logo in the corner. This is odd – a logo incorporating the word Chips is an industry standard and surely a more acceptable brand building image. The photograph in the background is fantastic - It features Chips and the main ingredient, plus a flavor color coded potato sack. Unfortunately, while this would look good as a standalone photo (especially the burning Chilis and Limes in their respective flavors), it doesn’t really work as Potato Chips packaging. The flavor is in a hand-written style in white and looks a little lost, which is a shame. Overall, it all just tries a little bit too hard and in the end the redeeming feature; the word ‘Chips’ to say what the packaging has inside, is the major design fault!
As with all of Barcel’s Chips, these were thickly cut. This always leads to a superior crunch and these Chips were no different. From the first bite to the last they provided a consistent and reliable crunch.
These were scary looking Potato Chips. They featured a matt texture with some oil boils, but not as many as featured on some of Barcel’s Chips. The Chips coloring was white – it was as if the natural potato coloring had been sucked out. But that wasn’t all. The white background was coated with a thick and dark red seasoning.
A Nose Plunge Test revealed a spicy aroma that lacked character, but hinted at a fiery experience. As they are 'Fire Flavor', that was to be expected. There were limes pictured on the front of the bag, but this was not mentioned in the flavouring. The citrus background did shine through quite gallantly though, even if it was being overwhelmed by a particularly hot and spicy flavor. We will forgive Barcel their high salt and saturated fat content and applaud their efforts to produce one the international market’s spiciest Chips.