It’s all a bit messy really. The word ‘Chip's’ is the dominant feature (we won't even get into the use of the apostrophe). Yet there is a small Barcel logo in the corner. This is odd – a logo incorporating the word Chips is an industry standard and surely a more acceptable brand building image. The photograph in the background is fantastic - It features Chips and the main ingredient, plus a flavor color coded potato sack. Unfortunately, while this would look good as a standalone photo (especially the burning Chilis and Limes in their respective flavors), it doesn’t really work as Potato Chips packaging. The flavor is in a hand-written style in white and looks a little lost, which is a shame. Overall, it all just tries a little bit too hard and in the end the redeeming feature; the word ‘Chips’ to say what the packaging has inside, is the major design fault!
Fairly thickly cut, these Chips had a firm and sturdy crunch. The early bites featured a snapping crack and as the Chip munch went on the deterioration rate feature mid to late mush.
As far as Natural, Plain, Ready Salted Chips go, these were fairly characterful. While you cannot count on seasoning or coloring, with this variety, these did have a deep fried yellow look, and there were lots of oil boils and skin on edges.
There was something a little odd about these Chips. There seemed to be a slight spiciness to the flavouring, which really does not sit well with what are alleged Plain and Natural Chips. There was a lot of saturated fat. Almost what you might expect from Chips of yore. The Salt was not overwhelming, but there was definitely something sea like about it – it did not taste like it had been processed.