Ballreich's have been around since 1929 so they are understandably proud of their history in the Potato Chips and Crisps market. The retention of the original styled packaging is also notable. It is however a statement - It makes it clear that they do not want to compete with big brands and their great graphically designed bags. We do worry that this will leave companies like Ballreich's struggling in their wake in the future, but having said that, of all of Ballreich's designs this stands head and shoulders above the rest. It maintains the traditional stripes - it includes two bold colors: The black, especially dominant. Even the claim that the bag includes nothing more than, 'Marcelled Potato Chips' is bold and dominant. No flavor, just Chips!
Considering the oily nature of the Chips, they were surprisingly crunchy. This was aided by the good sized ripples in the Chips. It did however make for a number of cracked and broken Chips in the bag.
These are traditional Chips. So much so that younger people may rush for their dictionaries to look up the word 'Marcelled'. The Ridges are wide and the Chips are thick and greasy. There was nothing premium or modern about them, just an oily, traditional Chip.
It almost feels like you have been transported to the past to eat what Chips used to taste like. The balance between potato starch, salt and oil was considered in 1929 and it is hard to believe anything has changed to the original recipe since. If this is the case, they should proudly claim so on their bags.