"Since 1929", Ballreich's proudly claim on their packaging. We prefer constructive criticism so we will not provide over the top criticism about the design, except to say, it could do with some updating. The stripes, visible on some of Ballreich's bags is not continued throughout the range - the yellow, while separating it from other flavors in the range, does little to relate it to the barbeque flavor inside.
Potato Chips probably shouldn't melt in the mouth like Ballreich's do, but that did not remove the crunchiness of the Chips. The Ridged design enables a crunch that would probably not have been there if they were traditionally cut Chips.
For the uninitiated, Marcelled means Ridged in modern day parlance. The barbecue powder was consistent throughout the bag and the powder, oil combination left a fair amount on the fingers.
The aroma when opening the bag was quite a stinging barbeque smell, but that belied the flavor, which while strong and consistent, seemed to lack oomph, possibly because of the mix with the soybean oil. It wasn't a regular barbecue taste, which Chips taste testers found interesting in its originality.