This range of Crisps does not have a design. They are flavour colour coded and have the flavour written on the bag. A food packaging design could not possibly have any less effort put into it.
Every Crisp in the bag was far thicker than any regular Crisp. This was necessary to ensure the Ridges remained stable. This was transferred fairly to the crunch. The Crisps broke up rather than crumbled under bite pressure.
These Crisps looked thick and hearty. The mostly whole and medium to large Crisps in our test bag had even sized undulations and an almost sepia tone to the natural yellow of the fried potato slices.
A Nose Plunge Test provided a strange aroma that was unfortunately likened to lard or hardened meat fat. The flavour was a little more rewarding, but that imagery would not release itself and we felt that although there was an unidentifiable meat flavour, it was fatty and greasy. We could not detect any Onion and the while the meat could possibly be considered steak-like, it was not the sort of flavour that would have made it to the top price section of restaurant menus.