This range of Crisps does not have a design. They are flavour colour coded and have the flavour written on the bag. A food packaging design could not possibly have any less effort put into it.
When talking in millimetres, size seems very small, but these Crisps were nearly 2mm thick. This is very very thick for any Crisp. However, this thickness actually undermined the crunch, which although hearty, firm and sturdy, had little to no crispiness to it. The crunch was more like a cracker than a Crisp.
A quick peer into the bag and it all seemed very dark inside. This was because when a first Crisp was extracted, not only were the Ridges medium width cut and firm looking, but the colouring was a very dark orange that hinted towards brown.
This needed a double smell Nose Plunge Test because at first sniff the Crisp appeared to smell of Barbecue Ribs. Surely not? Yes, it was confirmed. Perhaps one of the more certain aromas we have come across. There was a slightly spicy tomato that verged on the sweet, but was more molasses like than many of the sweet Barbecue flavours among this variety's peers. There was also a black peppery background mixed in with aniseed, which was a first for Crisps tastes for the Chips & Crisps test team.