Old Dutch are a massive company, and their marketing team will be paid a helluva a lot more than us at Chips & Crisps. We therefore hesitate to say this, but if Frito-Lay take an aggressive approach to capturing the full Canadian market, packaging alone will help them on their way. Having designed product packaging and reviewed several hundred Potato Chips bag designs we feel a little more comfortable commenting in this area. And, the traditional approach will only take you so far. As target audiences mature, younger people need to be sold to as well. The 'Old Dutch' writing, the cartoon windmill, the plain white bag, the diagonal flavor band; it is all just too old fashioned to capture the imagination. Smaller, regional operations can be forgiven for maintaining their historical reference points, but there is no company in the world that enjoys as big a market share in their country that has such dated packaging design.
The crunch of these thickly cut Rippled Chips was a little misleading because on one hand the crunch was, firm and rigid, the Chip breaking like something fairly hard and solid. This lasted for a further three bites. But then it all turned a bit potato mashy. Some would consider this the optimum crunch for a Chip, but that doesn't mean that a sustained crunch throughout the eating process should be ignored.
If regular Chips are thin and crispy and Kettle Chips are thick and hard, Ridged Chips are invariably thicker than both, but soft and crumbly. These most certainly into the latter category. There was some seasoning powder, but not much, visible on the mostly flat and oil boil free Chips.
As Old Dutch are Canadian they include French writing on the bags below the English writing. Creme Sure et Oignon Vert must have been the original flavor description, because Sour Cream & Green Onion just doesn't sound particularly nice. It was though. We found the slightly sweet Onion mixed with the creamy potato most rewarding.