Old Dutch are a massive company, and their marketing team will be paid a helluva a lot more than us at Chips & Crisps. We therefore hesitate to say this, but if Frito-Lay take an aggressive approach to capturing the full Canadian market, packaging alone will help them on their way. Having designed product packaging and reviewed several hundred Potato Chips bag designs we feel a little more comfortable commenting in this area. And, the traditional approach will only take you so far. As target audiences mature, younger people need to be sold to as well. The 'Old Dutch' writing, the cartoon windmill, the plain white bag, the diagonal flavor band; it is all just too old fashioned to capture the imagination. Smaller, regional operations can be forgiven for maintaining their historical reference points, but there is no company in the world that enjoys as big a market share in their country that has such dated packaging design.
Although most Chips remained whole there were some broken Chips in the bag. A Snap Test saw a Chip crack and splinter in half, so that was a good start, and this is synonymous with thicker cut Chips. The crunch lasted a few bites before it crumbled into mush.
These Chips were consistently flat in shape. This was because they appeared slightly more thickly cut than a lot of regular Chips. That isn't to say there were no curls and bends. There was also a plentiful supply of bubbly oil boils from the quick fry process. Although the coloring was a sort of pale yellow, there was a fair amount of powdery finger residue.
A Nose Plunge Test revealed a slight Onion aroma, but that could have just been mind tricks because the taste was mostly potato. There was a sort of sweetish flavoring that may have been created by the combo, but the garlicky addition was overwhelmed by a mild onion taste.