Marks & Spencer Simply Salt & Vinegar Crisps Review

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Nutrition

Bag
Calories
Fat
Saturated
Salt
Sugars
25g
130
7.9g
0.6g
0.21g
0.2g
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Verdict

Bag

It is hard to see what M&S were aiming for with the torn piece of paper graphic. Maybe this was just the notes for a proper design. We do not like to be unnecessarily critical, but the Simply branding is Simply uninspiring, old fashioned and frankly, poor.
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Crunch

Although these were standard thin cut Crisps, they did not smash to pieces with a first munch as is often the case. There was a firm, crispy crunch that was hard enough to say they featured a nicely balanced crunch to munch. 

Texture

These Crisps had a standard thickness to them. Half of the bag featured broken constituents. Most of the whole Crisps were fairly flat with virtually no visible oil bubbles. There was a fair few with skin on their edges. A Fore-Thumb Test revealed a greasy sprinkling of salty seasoning.
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Taste

A Nose Plunge Test featured a mild stinging sniff of vinegar. The taste was a very well balanced combo of potato, salt and vinegar. However, the taste was so mild it did not really feature on a comparison chart. Having said that, there was a nice after-taste.