Lay's have taken a similar design route to most Chips manufacturers with their Kettle Cooked range of bag designs. The broad flavor color coding is welcome and often seen. The style of frying dominates in big letters. What we like most about this design is Lay's have actually taken a less is more approach to the logo. It is smaller, but it stands out more than their huge screaming logo on the traditional Chips packaging. This design is not original or inspiring, but it does the job in a modern, attractive and presentable fashion.
Reduced fat Chips often feature less crunch than standard Potato Chips. With Kettle Cooking this is usually even more pronounced. This was not the case here. Although there was no oil infused brittle smash or crackable Chips, there were plenty of firm and robust Chips that provided a very good and audible crunch.
As Lay's have made much the same Chip, this is much the same review: These Chips were lightly golden colored with very few blemishes and little visible browning. The little character they had was a slightly bubbly surface. The oil had not however battered down the resistance of the thickly cut potato slices, but rather knocked gently to politely request to come in.
As Lay's have made much the same Chip, this is much the same review: Original, plain, Ready Salted, or, as they called them in the UK, 'Ready Boring', are impossible to review for flavor. They taste of very slightly, salty and oily potato. There is little more to add, except that although these had 40% less fat, they have 40% more salt than the Kettle Cooked Original flavor. Swings and roundabouts.