After Snyder's Lance took Jays Foods over they re-booted the design for the Krunchers! range of Kettle Cooked Chips and made them a standalone brand. A good marketing tool, as is the flavor color coding on this bag. The image of the Chips bursting out of the bag to release their flavor on an unsuspecting world is also innovative and very well graphically produced. The gradual 'Wavy' color coding to the top, where you find the company branding works very well, but as a standalone brand, 'Krunchers!' should have its own logo designed.
These Chips were in need of a dip accompaniment - a potato flavored dip would be nice! The normal rigidity of Krunchers! Chips, and the excellent crunch they provide was exaggerated further by these Wavy Chips. They provided a meaty bang as the first bite was taken before dissolving through the hardened potato as the munch continued.
Krunchers! Chips are invariably sliced more thickly than most Kettle Cooked Chips. Add Ridges to them and while they are surely a similar thickness, tricks on the mind suggested they were thicker Still. What the Rippled cut did do with Waves is reduced the amount of oil bubbles and the usual rocky surface. In its place was copious amounts of powdery residue. A Chip Licka Test nearly brought water to the eyes as a peppery acidic vinegar powder was wiped away by tongues.
A quick Nose Plunge Test revealed a mild vinegar aroma. The Taste Test revealed the same but on a higher scale. Regular readers of Chips & Crisps reviews will be aware that we consider all taste and flavor subjective, so the only fair way of surveying a flavor combo is if the pairing balance each other to pronounce a new and exciting flavor between them. These did not do that. They tasted of strong peppery vinegar. There was a little salty essence, but no more than that, and no potato flavor.