Walkers Deep Ridged, with ridges twice as deep as any other ridged crisp in the market, has achieved record sales of £19m in just twelve weeks, and is now the biggest launch of the year in the crisps, snacks and nuts sector.
Walkers Deep Ridged taps into growing consumer appetite for ridged crisps, and with a global patent to make the deepest ridges in the market, the crisps unlock massive flavour and crunch for the ultimate snacking experience.
Walkers marketing manager Adam Warner said: “We set out to make Walkers Deep Ridged the most epic Walkers launch ever, and with 1 in 6 households trying it since launch, we have done just that. Walkers Deep Ridged further reinforces our track record of launching NPD that grows the category with sales that have exceeded even our expectations.
Read More HERE
Walkers Deep Ridged taps into growing consumer appetite for ridged crisps, and with a global patent to make the deepest ridges in the market, the crisps unlock massive flavour and crunch for the ultimate snacking experience.
Walkers marketing manager Adam Warner said: “We set out to make Walkers Deep Ridged the most epic Walkers launch ever, and with 1 in 6 households trying it since launch, we have done just that. Walkers Deep Ridged further reinforces our track record of launching NPD that grows the category with sales that have exceeded even our expectations.
Read More HERE
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