
The boistrous and outspoken UFC featherweight has signed on to become the new face of 'King Crisps' -- a potato chip brand in his home country of Ireland. Conquering the Octagon isn't enough for McGregor, he wants to be the (bleep) king of the entire world but his empire will start with being the (bleep) king of potato chips.
Cheese and onion are his favorite flavor of (bleep) king chips, and he munches them down one by one in this new commercial out of Ireland.
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