The company have just launched the range exclusively to Waitrose, and while the wave format is a direct nod to the company's Devonshire roots, the Lentil innovation is a direct assault on the healthier snacks arena.
The new range will be available in multipacks of 6 x 20g bags with a RRP of £1.99. The three flavours are: Sour Cream & Chive Lentil Waves, Thai Sweet Chilli Lentil Waves, and Lightly Salted Lentil Waves.
marketing director Leane Bramhall said, "While 83% of shoppers consider the health and nutritional content of their food important, for 96% of consumers taste and quality remain the most important factors. With innovation and taste at the heart of Burts, we wanted to create an alternative snack that offered 'no compromise snacking'. Lentil Waves have been many months in development to ensure they deliver perfection on flavour and texture, with the added benefit of offering a lighter alternative for more health-conscious consumers."
The new range will be available in multipacks of 6 x 20g bags with a RRP of £1.99. The three flavours are: Sour Cream & Chive Lentil Waves, Thai Sweet Chilli Lentil Waves, and Lightly Salted Lentil Waves.
marketing director Leane Bramhall said, "While 83% of shoppers consider the health and nutritional content of their food important, for 96% of consumers taste and quality remain the most important factors. With innovation and taste at the heart of Burts, we wanted to create an alternative snack that offered 'no compromise snacking'. Lentil Waves have been many months in development to ensure they deliver perfection on flavour and texture, with the added benefit of offering a lighter alternative for more health-conscious consumers."
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