Ballreich's have included a strange 1950s style badge with 'No Salt Added' to this bag - a bit like the one you got on sports day in your early school years. The plain coloring of red and white does work well for a bag of plain Chips though. It looks a little barber shop, but the design does not miss the mark as widely as many of Ballreich's bag designs.
Crunch
The soybean oil ensures that after an initial crunch the Chips melt in the mouth. The crunch is aided by the Ridges. There were not many broken Chips because they were thick and firm.
Texture
Warning - wording exactly the same as the salt version review! These are traditional Chips. So much so that younger people may rush for their dictionaries to look up the word 'Marcelled'. The Ridges are wide and the Chips are thick and greasy. There was nothing premium or modern about them, just an oily, traditional Chip.
Taste
A really quite underwhelming experience. The lack of salt meant a lack of flavor of any description. If the Chips had everything else taken out, like calories and sugar, it would be fine - you could let the dip add the flavor, but these simply did not work for us.